Legal cannabis is one of the fastest growing markets in the world with a predicted value of €17bn in 2020. It remains, however, an incredibly difficult market to access. Regulatory barriers and inconsistent legislation make it difficult for businesses to operate and scale globally. For new entrants, the risks associated with uncertainty often outweigh any potential rewards.
Supply chain issues (such as limited license provision) are the most common barrier to market entry. The ease of white labelling and outsourcing has created a market of small, boutique businesses without any production capabilities of their own. This concentration of production and lack of competition limits legislative reform and innovation, as well as accessibility to effective medications. The adoption of medical and recreational cannabis is further compounded by a lack of understanding among government agencies, healthcare providers, retailers, distributors, and, perhaps most problematically, consumers.
Our mission is to nurture nature’s potential and help transform the lives of people all over the world. We see cannabis as a catalyst for change – one which requires a network of farmers, brands and providers all working towards a common goal.
Cannacielo brings together the brightest minds in the industry, providing globally-connected, end-to-end products and services for all things cannabis, to make a real difference to people’s lives.
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